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November 2015 - Content Analysis Versus Discourse Analysis: Examination of Corporate Social Responsibility in Companies' Homepage Texts

Zsuzsanna Géring

If you are curious to find out where corporate communication and social responsibility coalesce, this case written by research business fellow and doctoral candidate, Zsuzsanna Géring will shed light to the ethical practices of medium and large corporations based in Hungary. Moreover, as the writer employs content and discourse analysis methods, providing us with both quantitative and qualitative data. Scholars interested in textual analysis, research design and corporate culture ethics, take a peek!

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This month's curated cases are on the subject of Leadership.


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