CHAPTER 3 The Research Setting

T he setting in which focus groups are conducted affects an individual participant's personal space and privacy (see Figure 3.1). People use personal space and various types of territorial behavior in their attempts to seek ideal levels of privacy at a specific point in time (Altman, 1975). Moreover, different people have different needs for privacy and personal space. People also react differently to threats against their personal space and privacy. How people affect and are affected by privacy varies by age, gender, race/ethnicity, and personality. Focus groups, like other interview methods, involve invasions of privacy and personal space. Focus group research is conducted around the globe, with participants coming from many diverse cultures and racial/ethnic groups. As a result, the research settings and the environments in which focus groups are conducted vary widely. In Chapter 2, I examined group composition and discussed different cultural value orientations and differences among people ...

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