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Stages of a Survey

The five general stages in the development and completion of a survey, as shown in Exhibit 2.1, are 1. Survey design and preliminary planning 2. Pretesting 3. Final survey design and planning 4. Data collection 5. Data coding, data-file construction, analysis, and final report This chapter discusses the decisions called for at each of the five stages. The following are especially critical points in the design and implementation of a survey (see boldface boxes in Exhibit 2.1): Design survey: Key preliminary decisions about method of data collection and sampling are made. Pretest: Decisions from multiple activities are tested and evaluated. Revise survey design and operations plan: Final design decisions are made based on the pretesting activities. Collect data: Data collection and quality-control procedures are carried out. Stage 1 involves the issues discussed in Chapter 1: specification of the research problem and the research questions that the survey will address. At ...

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