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Focus Group
A qualitative research tool pioneered in the 1940s and 1950s by Robert K. Merton, who called it the “focused group interview.” The basic technique involves having about a dozen persons engage in an ...
A qualitative research tool pioneered in the 1940s and 1950s by Robert K. Merton, who called it the “focused group interview.” The basic technique involves having about a dozen persons engage in an ...
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