The extensively revised edition of the best-selling Focus Groups as Qualitative
Research continues to provide an excellent guide for researchers across the
disciplines. Reflecting the many changes that have occurred in the study of
focus groups in recent years, the book begins with an updated introduction
offering a discussion of current social science approaches to focus groups.
Expanded coverage on the comparison of focus groups to individual interviews
follows, and there is more material on the strengths and weaknesses of focus
groups. The section on self-contained focus groups has also been expanded.
Subsequent chapters have been revised to include examples from social scientists
who have established their own practices and methodological research on focus
groups. In conclusion, the author offers future directions and references that
take into account the explosive growth of focus groups as a research tool for
all social scientists.