Summary
Contents
'''''I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!'''--Bonnie Rader, California State University, Long Beach''Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd shows readers how to do the following: ''* Ask valid and reliable questions for the context''* Determine whether to use open or closed questions''* Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions''* Ask questions that get at attitude, behavior, and knowledge''* Develop factorial, conjoint and Internet survey questions''New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.
Knowledge, Attitudes, and Behavior: Additional Tips for Creating Survey Questions
Knowledge, Attitudes, and Behavior: Additional Tips for Creating Survey Questions
Although it is conventional in some fields, such as health care, to think of measuring knowledge first and then attitudes and behavior, surveys tend to focus on attitudes.
Feelings and Intensity: Getting at the Attitude
An attitude is a general way of thinking, such as being liberal or ...