Phenomenology and Grounded Theory

These two models are presented together because one is an extension of the other, and they use very similar data collection methods. The difference is that phenomenology begins with a research question, and grounded theory is conducted to discover a research question for testing. Phenomenologies describe the meanings of lived experiences for multiple consumers about a concept or phenomenon, whereas the intent of grounded theory study is to generate or discover a theory. Text from both methods can be interpreted by a philosophical approach called hermeneutics . This approach is briefly explained for its relevance to both conceptual models presented in this chapter. There may always be another reality to make fiction of the truth we think we've arrived at . —Christopher Fry, 1970 With beginnings in psychology and philosophy, phenomenology was first used in a study of high school students that asked them to describe situations when they felt ...

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