Share Share
Text size Increase font size Decrease font size
Share Share
Text size Increase font size Decrease font size

Book

STEPS 1 AND 2: Construct Definition and Generating and Judging Measurement Items

Chapters 2, 3, and 4 discussed the psychometric principles of dimensionality, reliability, and validity primarily from a conceptual standpoint, as well as offering examples from some more recently developed scales. Chapters 5, 6, and 7 will now offer applications of these principles from an empirical standpoint. These chapters will cover the recommended steps and procedures in scale development and validation from construct definition to generalizability theory. As examples, we will use scales developed and validated within the marketing and organizational behavior literatures. Specifically, we will summarize results from the Consumer Self-Confidence scales (Bearden et al., 2001), the Consumer Frugality Scale (Lastovicka et al., 1999), the Work-Family Conflict (WFC) and Family-Work Conflict (FWC) scales (Netemeyer, Boles, & McMurrian, 1996), the Consumer Price Consciousness scale (Lichtenstein et al., 1993), and the Consumer Ethnocentrism Scale (CETSCALE; Shimp & Sharma, 1987). These scales appear in Appendix 5A of this chapter. The first part of ...

Users without a subscription are not able to see the full content on this page. Please, subscribe or login to access all Methods content.

Click here to see full text

Articles in SAGE Journals by