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Dictionary

Questionnaire and structured interview schedule design

RICHARD O'LEARY & LIZANNE DOWDS

The design of each questionnaire or structured interview schedule poses its own challenges but there are some common considerations: being clear about the purpose of the questionnaire/interview schedule and deciding what to include choosing the appropriate type of research instrument deciding on open or closed formats for questions the order in which questions are asked the suitable wording of questions pretesting and piloting of the draft questionnaire or interview schedule. As regards what to include in the questionnaire or interview schedule, the researcher must be clear about the purpose. The researcher must decide whether the instrument is intended to be primarily descriptive or explanatory. If the questionnaire/interview schedule is explanatory in purpose the researcher needs to have clear hypotheses which will determine which variables need to be included. A thorough knowledge of the research literature on the topic will be a good guide to suitable hypotheses and to which variables ...

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