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Dictionary

QUOTA SAMPLING

Rachael Beth Moss

A non-probability method of selecting respondents for surveys. The interviewer begins with a matrix of the target population that is to be represented and potential respondents are selected according to that matrix. Quota sampling is also known as a purposive sample or a non-probability sample, whereby the objective is to select typical, or representative, subjects and the skill and judgement of selectors is deliberately utilized (Abrahamson, 1983). Quota sampling allows the researcher to control variables without having a sampling frame. This method is often ...

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