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The SAGE Encyclopedia of Social Science Research Methods

Michael S. Lewis-Beck & Alan Bryman & Tim Futing Liao

Pub. date: 2004 | DOI: http://dx.doi.org/10.4135/9781412950589

Print ISBN: 9780761923633 | Online ISBN: 9781412950589

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Encyclopedia Entry

Halo Effect

Lionel G. Standing

Also known as the physical attractiveness stereotype and the “ what is beautiful is good” principle , halo effect, at the most specific level, refers to the habitual tendency of people to rate attractive individuals more favorably for their personality traits or characteristics than those who are less attractive. Halo effect is also widely used in a more general sense to describe the global impact of a likeable personality, or some specific desirable trait, in creating biased judgments of the target person on any dimension. Thus, feelings generally overcome cognitions when we appraise others. This principle of judgmental bias caused by a single ...

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